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The tracking clockwork

Technically, WIG-TRACE works like this:

1. You decide which web pages you wish to track and add the WIG-TRACE script to those pages.

2. A user visits your web page(s) for the first time.

Depending on your site and the user's preferences, a JavaScript is generated and sent to the user’s browser to collect the data you need. A unique cookie is generated for the user and stored on their computer. This is a standard procedure on the internet, utilized by every site that needs to identify a user as a unique person, for example, Amazon.com or Hotmail.

The WIG-TRACE cookie is tracked over long periods of time, so returning unique visitors to your site can be identified.

When a visitor clicks on your site, WIG-TRACE looks for a cookie. If a cookie is found the user is identified as a 'returning visitor' and their clicks are recorded along with any previous visits to show their lifetime clickstream on your pages.

3. The information collected in step 2 is pre-processed.

4. The statistics are updated with the processed data. All this information is stored in a database on our servers. Your statistics are non-public and password protected. You can access them through any internet connection.