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§ A tracking system will tell you who's doing what.
§ A tracking system answers these questions To the Click.
§ A website tracking system is a tool suite that provides you with a full set of statistics to help you monitor and track visitors to your website.
§ A tracking system collects statistical data about your visitor traffic and aggregates the data into meaningful reports. The goal is to help make website management decisions on a daily basis, for example content updates.
The information you can learn from a tracking system starts with basic stats, such as how many unique visitors you have had in a 24 hour period, and what countries they are coming from.
You also benefit from referrer and Pay-per-click (PPC) campaign reporting: all the search terms that were used to find your site are presented along with a list of all search engines used.
A 'live' tracking system such as WIGWAG will let you see who is on your site in real-time. There is a certain thrill to seeing visitors online, browsing your site in real-time.
By tracking unique visitors over long periods of time, you will be able to derive important return-on-investment (ROI) information. An example is conversion information. Conversion rate tells you which visitors convert into desired actions; placing an order, signing up for a newsletter, making a purchase, or viewing a shopping cart page.
Another important function of tracking is to tell you where your 'leaky', or 'drop-off' points are. These are places on your website where visitors leave before completing a desired action.
The process of data-mining (searching the data that you have collected to obtain meaningful information) is facilitated by an easy-to-use interface.