Interactive Voice Response System (IVR or Auto Out Dialers)

Why Mobile for Advertisement?

    They almost always carry the mobile phone with them, and it’s available “any time – any where”.
    The mobile phone is no longer only a telephone but a “personal information terminal”
    Total no of mobile customers increasing globally at rate of 1000 persons per minute approx.
    Indian market emerged as one of the highly developing market in mobile segment and at a growth of 30-50% annually  predicted to reach at a figure of 200 million within next 4-5 years thus resulting in a huge consumer base
     Always targeting the audience and with mobiles, we can reach them 24x7
    More efficient then E-mail due to its push based application.
    The short messaging service on your mobile phone offers advertisers a simple method of reaching millions.
    Mobile marketing increases return on investment of all marketing campaigns when integrated with print, radio, television and promotional marketing.
     Mobiles enable a marketer to reach out to a niche audience and deliver results in shortened time frames and quicker response times

Why Out Dial or IVR (comparison with SMS Marketing)

       Voice out dial in intrusive in nature while SMS message is comparatively less intrusive
       SMS message is more cost effective and can be easily scaled up.
       Voice out dial is qualitatively more effective while SMS message alert is qualitatively more effective
       Success of voice out dial can qualitatively measured, while message alert cannot be.
       There is no character or word limit in voice out dial like SMS (160 character)
       Voice out dial can be made more interactive, with any cost to recipient unlike sms where recipient will be charged for any response.    
       Voice out dial can be made in recipient language while SMS has to be sent in English. Voice out dial, therefore is very useful in country like India with diverse languages.

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