Technical Specifications

WIGWAG Email Marketer's Email Routing Engine

What really sets Wigwag Email Marketer apart from the competition is its integrated PHP email routing engine. Wigwag Email Marketer can effortlessly handle hundreds of thousands of emails sequentially without ever having any problems that are common when sending to large lists, including:

 

• Exceeding the servers memory limit, which causes PHP to crash
• Trying to send emails too fast, which overwhelms the server and cripples any bandwidth-related activitiy, including the ability to view your website
• Sending too much data to the mail server, which can have your hosting account banned
• Duplicate sending to the same people over and over again because of a fault in the sending routine

Normally, when you want to send out a large amount of emails you would simply send the emails off to PHP's mail() function sequentially, however this method makes for impossible error handling, because the mail function basically has no error handling.

Enterprise-Grade Email Sending

In Wigwag Email Marketer we've written a complete enterprise-level email routing engine that runs using PHP. The email engine is 2,000+ lines of code. Compare that to the typical one line of code that most email marketing packages use to send out an email and you'll start to understand the complexity of Wigwag Email Marketer. Wigwag Email Marketer is lightning fast at organizing and queuing your emails to be sent, however it's the role of your mail server (this is independent of Wigwag Email Marketer) to actually deliver the emails to your recipients. I guess that leads to the question "what's so good about Wigwag Email Marketer's email routing engine?". Here are the absolutely critical reasons why your business can't afford *not* to use Wigwag Email Marketer's enterprise-level email routing engine:

• Wigwag Email Marketer handles text, HTML and multipart email sending easily, without using any additional system resources.
• Popular email clients such as Hotmail and Gmail will strip certain characters from stylesheets in your emails, which can cause them to display incorrectly. Wigwag Email Marketer makes sure this never happens to your campaigns.
• Wigwag Email Marketer allows you to specify the encoding of your email campaign (such as ISO-8859-1 or UTF8) and that encoding is carried over with the email.
• All emails are sent efficiently using the least amount of system/mail server resources possible. This handles image loading and only loads attachments into the email once, instead of one per-subscriber, for example.
• It can effortlessly send using a third party SMTP server or PHP's mail command, depending on your preference.
• It automatically handles SMTP authentication and handles errors appropriately.
• It can handle highly complex sends, such as when 50+ campaigns or sequential auto responders are sending out at the same time.
• Every single point of possible failure is handled by Wigwag Email Marketer, which means if something goes wrong the appropriate action will be taken to either inform you or work around the problem during a send. System Requirment